Top Hacks for Digital Growth For Your Business
We are Providing some Hacks on Digital Growth
1.Consider Your Audience: Keep in mind an old saying ”Customer is equals to god for the business” Be it traditional business or Digital. This saying is true for both business and companies. Customer or audience is the king maker business. So the business have to know their audience that what audience wants from them. In order to meet its demand, you must gather information about your audience.
Some following points you have to focus on:
Customer wants:First you must find reasons behind a customer being dissatisfied. That’s where you have to risk great success and give them what they can be satisfied with. Filling that gap in the market can bring you far greater growth because your customer is actually relying on you. So keep it your permanent customer. So do it to be your permanent customer.
Competitor Strategies: Competition is the biggest threat to the business. On digital medium the competitor is rough to conquer. There are many tools available in the digital market from which you can keep a watch on your competitor strategies. You have to deep research the market and find out who is your real competitor. After finding it you start following them and put an eye on each and every step of the competitor. Traffic is like a Bull in the digital world .If you conquer the game of traffic ,You are the bull of the market. Your competitor is using each and every technique to snatch the traffic. Some points to win from your competitor:
Competitor Strategies: Competitor is the biggest threat to the business. On digital medium the competitor is rough to conquer. There are many tools available in the digital market from that you can keep a watch on your competitor strategies. You have to deep research the market and find out who is your real competitor. After finding it you start following them and put an eye on each and every step of the competitor. Traffic is a like a Bull in the digital world .If you conquer the game of traffic ,You are the bull of the market. Your competitor is using each and every technique to snatch the traffic. Some points to win from your competitor:
Strength and weakness: To win the battle you have to spy about your competitor. You must know every strength and weakness of your competitor. Turning competitor weakness will make you prepared against your competitor and their strength will keep you updated about every move they take to take you out of competition. An easy way to develop good strategies is to use the strategic plannings of your competitors. You need to identify their weakness because that is the way, you can attract their audience towards you by providing them the good experience in that area.
Aware like a watchman: You have a phobia in every digital world. Since you cannot sit idle on better traffic. You have to maintain it. No, These are from October 2023,As there are many people who are similar business as you in the same ground and want to get traffic from the crowd towards them. They keep waiting for your one mistake and that one mistake could change the entire scenario.So not the same type of the business is a treat for you, another business which is not in your segment but needs your audience is also a treat for you and can use a hurdle in your digital growth journey. They wait for mistakes from you and that one mistake can change the whole game.
Conversion Rate Optimization Technique: Conversion rate is picturise as the rate ,how much of the visitor are convert into the leads. For Instance: `There are 100 people visited to your website and out of this you get 30 leads ,the conversion rate is 30 %.
Actions for the better conversion rate:
Attract The audience:When the visitor website and intract with your website ,show him the services which force him to take some action and become your customer.Place a call -to action button for the action.
Create urgency: An urgency such as When visitor comes on your website in order to convert them into customer you need to work on various strategies. Well one of the best strategies in these is creating urgency. If they make a good offer, act quickly.apply ~ short time limit to take this offer It will build a fear of loss in customer mind he need to respond quickly. It would help to improve conversion rate and digital growth.
Give Testinomials: Testimonials are some free services given to the visitors that attract him and draw a positive image in his mindset.Testinomials can be a free book on something as pdf or a paid tool free to use . This will gain loyalty in customer mindset and increase your digital growth.
Price of services:Price of services should in different and in such a way that customer can choose what best that shoots him and not available on your customer website. It will attract more customers and your conversion rate starting increasing and the cost of conversion started decreasing. Now you don’t need to do expensive ads.
Influencer Marketing strategies: This is the one of the popular marketing strategies for digital growth. A influencer is a personality who has a greater fan base and these fans like him and even follow him blindly. Testimonials help you scale your brand out and get recognition in the market. Some of the popular influencers are Ajay Nagar or Carry Minati, Gaurav Chaudry or technical guruji By connecting this guys to the brand you go for, these guys promoting your brand their believe in from of the audience.
Some points to take the benefit of influencer marketing:
1.Select a right face: To formulate the best impression you will need to determine an excellent face that suits the business. E.g:You are running a mobile brandSo technical niche influencer like Gaurav Chaudry Aka Technical Gurruji will be the best face for you. He is very popular in unboxing new mobile phonesSo just imagine,When he is promoting your mobile brand, you aren’t just making a customer with it, you are making a lifetime customer base. Face selection is very important as right face can make or break the game.
2.Creative Placement of your ad: You need to place an ad in such a way that it makes a long-lasting impact on the audience’s mind, and it captures everyone’s attention. This is best demonstrated by the match between Peru and Brazil, played in 1970 Football World Cup. Between match Pelle, the best footballer tied his Puma lace. The company paid 1,20,000 dollars for this. It was visible to everyone in the ground and watching On Tv. Breakout is an excellent brand marketing strategy. Brands today are creating successful advertising campaigns influencers which helps in engaging more and more audience.
3.Clear your Goals:Your campaign goals should be clear.What is your purpose and goal of doing this ad.What do you want to perform the activity by your your influencer to promote the brand.How your influencer present the brand in front of public.
4.Give valuable Offers: Place some good offers like providing coupon code which give an amount of discount to its users.The coupon code is from the name of the influencer Like as you are promoting your brand from Bhuvan Bham So the coupon code will be BHU01.The user who will apply this coupon code will get the 30% discount and set a time limit on it.It will not only increase sale but also track the users which you gain on the behalf of influencer.By this you can track the data.
5.Promotion through unboxing: Unboxing provides a specification of the product. This is all about the product look, features and what you get inside the box with a product. Youtube influencers unboxing. So to have a good result package the company connects with the well-known influencer who talks about the product before the launch. The product launch excitement is aroused in the public when influencer unbox the product and give some good reviews. This activity increases the chance of better sale and success of the product.
Search Engine Optimization: Search engine optimization means optimizing your content according to the search engine algorithm, that it can visible on the first page of the search engine.According to sources,Google handle 99000 search every second and 8.5 billion Every hour.This is largest search data.website which are providing similar search results as you are also more in numbers.So you have to beat millions of website to visible on first page of the search engines.This is not easy task to crack.You have to optimize your content more than the best level.
How your content reach on search engine page:
- Crawl: Search engine’s crawl your content by the help of its bot.
- Index: Crawled page is included in search engine data base Which is called indexing.
- Ranking: On the basis of quality and better you optimize your content like using reliable keywords and tags, images it was ranked and visible on search pages.
Importance of Seo in digital growth:
When user plan something to buy or wants to know about something,the initial idea came to his mind is to search about it in google or bing.Many pages with millions of search results appears in front of him.He will not scroll all pages .He only open two or three website to satisfy his need.It means he did’nt visit other website which he did not seen on first page.From this you know the importance of Seo.To get success their you need to give relevant content .(28 january)
Email Marketing: Email marketing is the one of the effective digital marketing form. You will do this Via Email This is where you sell the agenda Of your products and services along with Providing discount for your possible of new customer. It is not that easy to do email marketing. You can not just send email to someone and just for showcasing promotional intent of person company’s product and he find it interesting and he will open it and read it, So the answer is “No”. There is more than a less chance that he will open the email and read it. Therefore you need to be so much cautious to hook the client or customer with your via mail you are not only maintaining a notice about your product or service to the customer, you are also attaching a customer with your business for loyal customer and future deals.
Free and paid Emails: Although normal email services are free to use but in limited amount. For using more features and exceed your email sending capacity you have to pay a particular amount.
Email Automation:Email automation is sending right email to right people without writing it again and again.The email was sent automatically for the right query and to the right movement.It is paid tool but useful for your business.
Benefits:
- Personalise your customer experience:Send the email according to customer detail.The email will be sent to the genuine customer with right information.
Improve customer retention rate: When you connected to your customer your customer will fill importance and he will connected to your business.
Conclusion: In this digital world, how much time do you spend on your work? You can use them as per your strategies and skills. Digital growth depends on how creatively you engage with your audience and the presentation that you provide in front of audience. In case you are wondering, the competition is very high in digital world because of availability of tools to spy your strategies. So you really need to think one step ahead of your competitor, and you need a great team in digital media.” But there are a lot of digital channels, choose best you can that also suits your business. It’s also depends on type of business or the potential audience you have on the platform. you can do digital growth in much lower time with a great team effort. A big team effort you can achieve digital growth in short time.
FAQ:
Ques1:How to know about the potential audience for digital growth of new business?
Ans: For this you have to run ad campaigns the interested people will click on your ad and from there you have a data base of an audience and you can retarget them. That way you can get an idea for digital growth.
Ques2:Which growth is faster organic or inorganic/paid?
Ans: Inorganic growth is faster because organic growth takes time. You have to prepare best content regularly and post regularly. organic growth takes time to reach the audience. Inorganic is paid so the platform on which ad is run try to give you result as soon as possible it can.
Ques3: Are the campaign strategies we make can be copy by our competitor ?
Ans: Yes ,it can.There are many tools available in the market like Semrush, Ahrefs, Keyword everywhere etc. These are paid tools which can make it possible.
For more content Visit: Piccatech
