SEO :organic and paid results
Today we are going to talk about SEO and organic and paid SEO results but before I want to talk about or you can say I want to clear the definition of SEO.
What is SEO ?
So SEO(search engine optimization) is basically a method to grow your business through improving your traffic or we can say that SEO is a method to get so many high volume traffics on your site that you can easily rank on the first position over the search engines. Organic and Paid SEO is used by Online Marketers to scale their business. SEO is a key role in Digital Marketing which enhances business online visibility. But when it comes to ranking on search engine like Google there are 2 main types organic and paid SEO. And while both have significant benefits, knowing the differences and how they complement each other will provide a competitive edge for your business.
A beautiful quote that I’m remembering, and that is ”No matter what how niche or mainstream your market is, great content still plays a big role for the SEO”.
What is organic SEO
when we do not pay anything or we do not invest a single penny on SEO for traffic for the ranking in search engine that is organic SEO. We do the on page and off page SEO in organic SEO. If you are a startup but you have very limited financial budget then organic SEO is the best way to get traffic and their rank on the search engines. In organic SEO we need to do so many activities like first important thing create original content and after that do on-page SEO and do off-page SEO for rank. The definitive guide to best SEO techniques you should know. If we have organic SEO, we need to do many things such as the first step is to create unique content, then we perform on-page SEO and then off-page SEO for rank.
Key Elements of Organic SEO
- Keyword Optimization:- Using relevant keywords in content,meta tags,and headings.
- High Quality Content:- Creating informative, valuable, and engaging content for users.
- Technical SEO:- Improving site speed, mobile friendliness, and structured data.
- Backlinking Building:– Gaining links from reputable websites to boost domain authority.
What is paid SEO
Paid SEO:- It is the paid investment to rank on top of search engines to get traffic. But you can opt for paid SEO for the immediate appearance of the website on the top only if you have a high budget. There is one advantage of paid SEO that it does take much time to get rank on the search engine. Paid SEO is what we call Pay-Per-Click(PPC)
How Paid SEO Works:
1.Keyword Bidding:- You select relevant keywords people might search for and bid on them.
2.Ad placement:- You create an ad with an eye-catching message and link to your website and the ad appears at the top of SERPs, marked as sponsored.
3.Pay-per-Click(PPC):- Google charges you only when someone clicks your ads.
Key Differences Between organic and paid SEO
| Factor | Organic SEO | Paid SEO |
|---|---|---|
| Cost | Free (no direct cost),but requires effort and time. | Paid(you pay per click and impression). |
| Speed of results | Slow(takes months to rank). | Instant(ads appear immediately). |
| Longevity | Long Term (rankings stay even if you pause efforts). | Short Term(ads disappear when budget ends) |
| Click Through Rate(CTR) | Higher as users trust more on organic results. | Lower as some users skip ads. |
| Traffic Source | Earned through SEO best practices(content,backlinks etc) | Paid traffic through ad campaigns. |
| Trust and credibility | More trustworthy,as users see organic results as unbiased. | Less trustworthy,as ads are labeled as Sponsored. |
The Role of Keywords in Organic and Paid SEO
Keywords are the building blocks of both organic and paid search strategies. They form the cornerstone of organic as well as paid SEO and assist businesses in reaching out to the right people on the search engines. In organic SEO, they assist search engines in determining the content of your relevance. Now combining them creates good long term free traffic.
In paid SEO search, they decide how and when your ads will show. Keywords decide which ads to show for users when they enter certain queries in search results.
Pros and Cons of Organic SEO
Pros
1.Free traffic no cost per click
2.Long lasting results if optimized well
3.Builds credibility and trust over time
4.Higher click through rate compared to ads
Cons
1.Takes months to see results
2.Requires ongoing effort and content updates
3.High competition for top rankings
Pros and Cons of Paid SEO(PPC)
Pros
1.Instant visibility and traffic
2.Highly targeted ads for specific audiences
3.Easy to measure and adjust campaigns
Cons
1.Stops driving traffic once you stop paying
2.Can be expensive especially in competitive industries
3.Lower trust compare to organic listings
Which one is better for you : organic or paid SEO?
The Complete Guide to the Best SEO Strategies You Should Know There is a lot of debate which one is better for you but the answer is that both are best in their way like if you are new one in the business if you have low budget then organic is best for that person but if you have enough budget for your business and if someone want quick better results then paid is best for you. That is all.The ultimate guide for best SEO strategies you must know
A we discussed in the previous organic SEO about on page SEO and off page SEO.
Have a look at on page SEO
Many things we do in organic SEO that is title, meta title, keyword density, internal link alt text focus keyword etc. All these activities we perform on page means that is why we say it on page SEO. The prime element is fresh content. Let’s examine the other pieces. It is one of the many activities both title, meta title, keyword density, internal link alt text focus keyword and so on in organic SEO.
off page SEO
In off page SEO we mean those activities which we do outside the page some of them are social media marketing, offline marketing. However, the backlinks are the main component.
Since we are talking about SEO, I thought to share something for someone when they go for the job interview. They ask a very fundamental question which is what is SEO success?
so the answer that normally gives is that if our site ranking on the top that means SEO success but this is a wrong answer. The interviewer wants to know about our knowledge, not about technical knowledge. So the right answer is that when
CONCLUSION
This time we did make a deep discussion on paid and organic SEO along with on page and off page SEO. If you had any doubts at the starting, I hope you have cleared them all. Both organic SEO and paid search each have their own unique advantages, where the former allows for long-term growth and authority while the latter offers immediate visibility and targeted traffic.
Now let’s talk about some questions that come to mind when we read about these topics and try to give answers to those questions.
1.What are rich snippets?
Rich snippets are good description, good meta title and focus keyword permalink.
2. What are the most important ranking factors for SEO?
There are many factors :-
- content quality or content quantity
- age of a domain
- backlinks
- good on page SEO
- mobile friendliness
- updated and trendy content
3.If other websites have spam scores, Is it possible if we put a backlink on that site to increase our spam score?
Yes it is possible and there are high chances of increasing your spam score because of connection.
4. How can we check a website’s organic traffic?
We can check organic traffic by google analytics and by google search console.
5. What is robot.txt file text?
Robot.txt file is a file that we create for search engine bots or for crawlers which page they are allowed to crawl or not allowed to crawl.
6. What are good keywords?
There are not specific good keywords but when we search keywords and select keywords then we should always look at their volume and competition. If a keyword has high volume and low competition then it’s good for your content if you are a beginner.
7. What are backlinks?
Backlink is a link from another website that connects with their site.
8. When we perform on page SEO on rank math what should be the rank math score ?
When we perform on page SEO on rank math then our rank math SEO should be at least 82.
9. We talked so much about keywords, so, how many types of keywords are there?
There are four types of keywords -navigation keywords, commercial keywords, transactional keywords, informational keywords.
10. What are common mistakes we make for SEO?
First mistake we commonly make is to use high quantity content but we should always focus on quality over quantity. we sometimes use improper keywords we should always use proper keywords.