Search engine marketing tips 

Introduction to SEM (search engine marketing)

Search engine marketing is one of the strategies of digital marketing and its main goal is to generate traffic by paid advertising shown on SERP (Search Engine Result Page) like Google, Yahoo, Bing, Yandex etc. and it focuses on displaying your website on the top of search engines.

PPC is the easiest type of advertising for SEM and the advertisements are based on specific keywords and it is based on bidding then advertisers pay when someone clicks on their ad.

Also Read – 8 Powerful Techniques in Digital Marketing

History of Search Engine Marketing

Search engine marketing began with the launch of the first website (according to Google) and this was published in 1991 or perhaps when the first web search engine was launched, the story of SEO “officially” began a bit later around 1997.

How is SEO different from SEM and what is SEO ?

SEO stands for search engine optimization it focuses on improving website visibility organically (non-paid) but it takes time to improve website by on-page, off- page SEO goal of SEO is improve website content it makes website more attractive and on other side SEM which gives you immediate result by paid advertising 

What are search engine marketing ads?

Google Ads refers to the ads that appear on the search engine results page. Advertisers mainly use Google Ads, It is mainly used for creating brand awareness, generating leads, promoting products and services, etc. These ads are based on keywords and the advertiser has to pay when the user clicks on the ad.

Types of search engine marketing ads

There are mainly two types of search engine marketing ads

. Paid Search Advertising: Paid search advertising is also known as PPC (pay per click), the advertiser pays when a user clicks on the ad.
. Display ads are online ads that use visuals such as images, videos, and animations to promote a product or service.

Importance of search engine marketing

These are 3 Important Points of search engine marketing tips

1. Results: SEM gives you quick results by paid advertising on search engine as compared to SEO it gives you organic result but it takes too much time so, if your business is new and you want to generate traffic as early as you can you can use SEM.

2. Increase visibility: It increases your visibility as anyone search related to your business services or products they can see your website on top of SERP. 

3. Awareness of your Brand : If your website is on the top of search engine people who search related to your services, products and business they are aware of your brand it will increase your brand value. 

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Search Engine Marketing Tips

. Campaign Objective: Define a clear objective for the campaign, whether you need to increase website traffic, generate traffic, generate leads, increase sales, etc.

. keyword research :You should search for keywords that are related to your business.

. landing page with high quality : Create a good landing page with high quality as high is your quality of your ad . ads  will show on the number 1 in the search engine.  Make sure your ad is relevant to your landing page.

. Target Audience: Reach to your target audience by detailed targeting of demographics choose location you can also exclude locations if you don’t want your customers from a particular area.

. Targeted audience: Identify and targeting the right audience by detailed targeting demographics, behaviour, interest by keyword selection , device targeting etc

. Negative keywords : Negative keywords are irrelevant to your products or services for example if you sell gold jewellery then silver jewellery and artificial jewellery are negative keywords. find out negative keywords so that you don’t waste your clicks on it.

. Remarketing: Remarketing is a strategy to targeting those audience who have visited your site but have not converted.

. Analyse your Competitors : Determine who are your main competitors , identify the keywords targeting by your competitors evaluate the keywords and access their relevance to business , analyse your competitors landing page check how your landing page is different to your competitor .

. Ad rank improvement: Improve ad rank by improving quality score, landing page transparency , ad relevance ,CTR Improvement .

. Bid management: Monitor and adjust your bids according to ads performance, competition, performance goals.

. Stay Updated :  SEM platform frequently updated so, updated about the trends and algorithms of SEM.

. Ad Testing: Regular testing of ad and analyse the performance of the ad and refine your strategy according to the performance .         

. Geo Targeting: Refine your targeting based on geographical locations .

. Compelling ad copy: Create ad copies highlighted with USP (unique selling proportion) with call to action button.

. Ad Extension: Use ad extension for additional information and encourage more clicks ex – site link it’s increase your ads relevance as well as visibility.

Advantages and disadvantages of search engine marketing

Advantages:

• Visibility: SEM provide immediate visibility on search engine result page.

• Quick Results: SEM  gave you quick results by paid advertising as well as it gives you impressions , clicks leads, conversions. 

•  Control: you can control your bidding strategy also you can control your campaigns

• Awareness: People will aware of your brands know about you and your business your products, services 

•  Opportunity to Remarketing: SEM gives you remarketing opportunity people who come to your website but not converted to you you have opportunity to remarketing those people.

Disadvantages:

•   Cost : SEM is based on paid advertisement  it costs you amount according to your quality score, bid amount and other factors.

•  Fraud Click: Sometime some fraud clicks can occur which waste your clicks as well as your amount they are not your genuine customers. 

• Short – Term : SEM is for short term for long term period you have to use SEM as well as SEO as SEO is a lengthy process it takes time but it gives you organic result for better response of website you can use both of them.

• New Update: Sem platforms are flexible it will update frequently so, you have to update about the new updates, trends .

• Ad Fatigue: Target audience already know about your ads and they do not engage in the ad anymore they are also tired by seeing the same ads regularly.

Conclusion

SEM ads are better when you make people aware about your products, services and brand, it helps to drive traffic, generate leads and make conversions, Pay per click is common for the same ads that appear on the search engine result page, when a user clicks on the ad the advertiser has to pay, Google is the most used platform for Sem Ads, Create better landing pages for Sem Ads, Select keywords by keyword planner or any other tool, Also select negative keywords so that you don’t waste your clicks.

Also Read – Digital Marketing Wikipedia.

FAQ (frequently asked questions)

1. What is the meaning of SEM ?

Search engine marketing is one of the strategies of digital marketing. Its main goal is to  generate traffic by paid advertisements it shows on SERP ( search engine result page) like Google, Yahoo, bing, yandex etc. It focuses on your website appear on the top of the search engine. 

2  What are SEM Ads?

Search engine marketing ads refers to ads which shows on serp(search engine result page) advertiser mainly use Google ads it mainly used for awareness of brand, generate leads, promotion of products and services etc. these ads based on keywords and advertiser had to pay when user clicks on the ad.

3. Types of SEM Ads?

There are mainly two types of search engine marketing ads.

. Paid search advertisement : Paid search advertising also known as PPC (pay per click) advertiser pay when user click on ads

. Display ads: Display visual ads on website these ads include image, text.

4 Difference between SEO and SEM ?

SEO stands for search engine optimization. It focuses on improving website visibility organically (non-paid) but it takes time to improve website by on-page, off- page SEO. The goal of SEO is to improve website content. It makes websites more attractive and on the other side search engine marketing which gives you immediate results by paid advertising.

5. Why SEM is important to your business?

Search Engine marketing gives you quick results by paid advertising on search engine as it increases your visibility as anyone search related to your business services or products they can see your website on top of SERP if, your website is on the top of search engine people who search related to your services, products and business they are aware of your brand it will increase your brand value.

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