Kick Upstairs your Business with Chatbot Marketing: Must Read

One Text Away , is said by many of us but what about in business world , Here comes the introduction to Chatbot Marketing as one of the prime ways to elevate your business with the support of automated messages. While digging in the history of Chatbot Marketing we got to know ‘CHATTERBOT’ was Invented in In 1966, that helped build communication between humans and machines.

By introducing these chat Platforms , businesses create a direct connection with their clients which is both efficient and effective. It helps to understand what the client is asking for, like their interests and much more.

Chatbot Marketing services are quick , easy to understand , less time consuming and provides exclusive customer satisfaction.

CHATBOT MARKETING

Chatbot Marketing is all about personalized conversation between business and clients anywhere and at any time . It is convenient for users as well as the company because it isn’t time consuming as compared to arranging calls for the clients for minor things.

Users can get information or any of their query resolved through chatbot itself. It gets easy for company or any business to get feedback for themselves be it negative or positive. It is also said to be cost-effective tool for Marketing . Overall , Chatbot Marketing is one of the amazing tool for enhancing the engagement with the clients . As far as the clients satisfaction is concerned chatbot is a great method to answer all the questions of  customers while promoting products or services. For example Connecting Chatbot with Mailchimp will be amazing for automating Email Marketing for your brand.

GENRATING LEADS

There’s no lie in believing that there’s high potential of generating leads through chatbot Marketing. It targets Customers’ needs and collects information which also helps in understanding and having better communication. Automated conversation between business and customers , According to the customers information provided chatbot sets its own strategies to lead the way of customers towards the buying process. Making first time visitors their permanent customers by providing the services needed by the Customers.

AVAILABILITY

Chatbot gives service 24/7 , customers get can get their answers anytime they want to. Acts as a full time virtual assistance providing real time response and enhances the engagement rate. Gives appropriate solution to the queries which is an important add on in the goodwill of the company. Chatbot Marketing availability also refers to of what kind of business or company is.

One of the achievements for the company includes brand awareness, so while keeping up with the brand awareness it is important for the company to assist the customers on time. Here’s when chatbot marketing does its best at.

Introducing multilingual chatbot for better understanding will be a great option.

ACCESSIBILITY

Giving chatbot accessibility all over the region , to spread and grow your brand in different regions / places it is important that chatbot gives options for the language to the customers according to their comfort to have a further conversation. Chatbot Marketing is also an amazing tool to improve engagement and services. Therefore language barrier should not pose a problem while talking to the users. Users will feel understood and can lead to more meaningful interactions , higher satisfaction and loyalty.

LANGUAGE BARRIER

Chatbot Marketing addresses different languages to connect to wider and diverse audience . Setting up chatbot so that it gives instant replies to the users which increases the credibility, customers’ needs instant solution as they tend to be impatient when there’s any delay in answering their queries , that might lead to increase in bounce rate of the website . It should be programmed in such a way that it understand slang and dialects of different regions. Otherwise this may lead to miscommunication. If chatbot depends on other translation tools there are chances of errors.

CUSTOMER SUPPORT CHATBOT

Chatbot Marketing includes customer service which is all about handling customer inquiries and provide assistance to the customers or even for the  people visiting the website just for the information. It is an automated program designed to assist customers by answering questions to users.

Personalized

Chatbot keeps the data of the past customers to connect with them in future for  which it will be knowing customer’s behavior and past experiences. Company provides individual users a tailored experience to understand their preferred  interests. The fact that the company’s approach towards customized interaction so that they understand the customers’ needs , enhances the overall experience of the customer with the brand. Connecting personalization and chatbot marketing enhances user engagement and satisfaction.

Feedbacks

Maintaining feedbacks and using them for future conversations enhances engagement with customer. Chatbot Marketing is an important part for improving customer interactions . Chatbot can ask to share users their customer experience and opinions for their product or services after a small interaction or purchase by the customer which will help the brand to analyze their customer’s behavior and identify areas for improvement.

RISE IN SALES

Some Chatbots are designed to navigate customers from choosing their desired product to payment gateway while answering all the questions , some businesses sell their product directly through Chatbot.

Chatbot Marketing ensures rise in sales and delivers results for company’s benefits.

• One of the main advantage of chatbot Marketing is that it is available 24/7 which allows customers to get assistance anytime that captures sales out-regular business.
• Chatbot offering personalized guidance on the basis of individual experience , because customers are more willing to buy new products according to their interests.
• Chatbot gathers all the valuable feedback from the customers allowing company to understand the likes and dislikes and make changes for the better.

“Just like a coin having two sides.”

                                  “Everything has its pros and cons”

Now that we everybody is familiar with the pros of having chatbot Marketing and how easy it is for the customers too , It still has cons to it .

CONS OF CHATBOT MARKETING

Communication Gaps :

Some chatbot might not understand the language or sarcasm of the customers which leads to inaccurate and irrelevant response from the chatbot.

Chatbot Marketing includes some of the negative pointers too.

Absence of personal Interaction:

While chatbot must be providing proper information or solutions to the customers , still some people would not trust the technology and would like to talk to the concerned person on call itself.

Which tells that no matter how well the programing is done on the chatbot it will still lack the human touch , specially being sensitive for certain issues , people highly consider human interaction being far better than the chatbot.

Keeping up and Care:

Chatbot requires manual updates and Optimization as people share details and experience that are beneficial for the company. Customers notice each and every move of the brand they like , If the chatbot is just left to itself customers might notice it and which will flash a negative impact on the company or brand.

Not all Chatbot can handle the much data with themselves. Therefore, Chatbot requires regular updates and maintenance .

Not Everybody’s Need:

Chatbot is really not important for all the businesses. It matter form business to business as to how much assistance does a company needs actually . As said that most of the people do not trust chatbot and would rather prefer having human interactions which is through calls.

CONCLUSION

Chatbot Marketing is said to be one of the ways to make a better understanding between company and customers. To enhance the brand awareness ,generate leads , increase sales , offer personalized experience and giving guidance and solution to users while catering to user needs and interests basically customer preferences chatbot does it all.

All in the good books helping brand or the company to reach heights in the global sphere.

Regardless of how positive and impactful it is for the company and users , it still has  Chatbot Marketing does pose a lot of challenges too for example communication gaps leading to misunderstanding , not updating the program regularly and unnecessarily opting for chatbot marketing as said before some businesses as certain customer’s responses are not ethical.

FAQ’S

1. What is bot?

ANS: Shortform of robot, is BOT. It is software application that does certain assigned task according to the instructions given , which means they are automated.

2. What is chatbot marketing?

ANS: Chatbot Marketing includes automated chatbots to answer customers queries and provide solutions for the same . It enhances the customer experience on the website and also helps with maintaining feedbacks.

3. Can chatbot cause any problem ?

ANS: Yes, there are several factors which includes:

Sometimes Chatbot might not understand the queries of the users

• Technical issues

• Risk of hacking if not secured properly

4. What if customers prefer human interaction ?

ANS: There are few measures to keep in mind through which you can make out the difference after using chatbot marketing for your business , for example engagement time , increase in sales and customers response.

5. What if customers ask for human interaction?

ANS: It is always important for the company to hire people for assistance for the customers , it might not be 24/7 but it is always advised to not highly be dependent on the chatbot.

6. What all includes in chatbot customer service?

ANS: Chatbot customer service includes

• Tailored experience
• Accessibility
• Availability

 7. How do I know if the chatbot stays updated?

ANS: Regular Maintenance , arranging details and adding new features according to users feedback. Keeping a check on the performance of the chatbot and make adjustments accordingly.

8. How to promote chatbot to the customers?

ANS: Promoting chatbot through social media , google ads , website , Email marketing .

9. Is chatbot affordable ?

ANS: Not all chatbot are affordable , and the one with low price might lack some features.

10. Can chatbot handle multiple languages ?

ANS: It depends if the chatbot is programed to understand and respond to people accordingly , in different languages. That being said it needs maintenance to achieve the brand’s target that is to connect to wider audience.