One Text Away , is said by many of us but what about in business world , Here comes the introduction to Chatbot Marketing as one of the prime ways to elevate your business with the support of automated messages. While digging in the history of Chatbot Marketing we got to know ‘CHATTERBOT’ was Invented in In 1966, that helped build communication between humans and machines.

By introducing these chat Platforms , businesses create a direct connection with their clients which is both efficient and effective. It helps to understand what the client is asking for, like their interests and much more.

Chatbot Marketing services are quick , easy to understand , less time consuming and provides exclusive customer satisfaction.

CHATBOT MARKETING

Chatbot Marketing is focused on personal independent interaction between businessman and customer, everywhere and every time. This is easy both for users and the company as it is not time-consuming as calling the clients for small issues.

The chatbot itself essentially provides information or resolves any of its queries. A company or any business can retrieve feedbacks for them without any hassle whether its positive or negative feedback.

Users can get information or any of their query resolved through chatbot itself. It gets easy for company or any business to get feedback for themselves be it negative or positive. It is also claimed to be a cost-effective tool for Marketing. In all, Chatbot Marketing is great for strengthening the engagement with the customers. Interact with customers: In terms of clients satisfactory chatbot is an excellent way to address any queries of customers whilst doing promotion of products or services. E.g. Connecting Chatbot with Mailchimp will be a boon for automizing Email Marketing for your Brand.

GENRATING LEADS

There will be no falsehood in saying that there is awesome potential of driving leads through chatbot Marketing. It drives that provision of information that is attuned to Customers’ needs and is an important aspect of understanding and better communication. Automated interaction between business and customers, Based on customers data, provided information this chatbot deploys its own strategies and guide the customers in the direction of buying process. Providing Services Required by the Customers which as a result make first time visitors their regular Customers.

AVAILABILITY

Chatbot provides service 24/7, clients can get their answers whenever they want to. It helps to behave as the complete virtual assistant who responds in the real time and thereby increases the engagement rate. A right solution to the queries given in a timely manner is a big advantage in the goodwill of the company. Chatbot Marketing availability also concerns of what type of commerce or firm it is.

One of the achievements for the company includes brand awareness, so while keeping up with the brand awareness it is important for the company to assist the customers on time. Here’s when chatbot marketing does its best at.

Introducing multilingual chatbot for better understanding will be a great option.

ACCESSIBILITY

In order to spread and expand your brand in different regions and places, it is essential for a chatbot to provide language options to customers based on their comfort so as to continue the conversation further. Chatbot Marketing is another great tool for enhancing ourselves and our services. As a result, language barrier would not become a hindrance in communicating with users. Users will be able to relate leading to more meaningful relationships, higher satisfaction and loyalty.

LANGUAGE BARRIER

Chatbot Marketing supports Multiple Languages to reach a wider audience. Having chatbot setup so that it provides instant responses to the users as this enhances the credibility, customers require immediate resolution as they are impatient with delays in answering their queries, this can cause rise in bounce rate on the website. As a result, it should be coded in a manner that it understands slang and the dialect used in different areas. Otherwise this could lead to misunderstanding. If chatbot depends on other translation tools there are chances of errors.

CUSTOMER SUPPORT CHATBOT

Chatbot Marketing includes customer service which is all about handling customer inquiries and provide assistance to the customers or even for the  people visiting the website just for the information. It is an automated program designed to assist customers by answering questions to users.

Personalized

The chatbot will maintain the data of the old customers to interact with them in future for which it will know the behavior of the customers and the past experiences as well. Company can offer personalized experiences to individual users or use tailored similar interests This constitutes their approach towards customized interaction whereby they seek to understand the needs of the customer, thus, improving the overall experience of the customer with the brand. How does personalization link to Chatbot Marketing?

Feedbacks

Responding to customers and integrating feedback keep customers engaged. You are based on data until October 2023. After interacting or making a purchase by the customer, Chatbot can request from customers their feedback and opinion about their product or services that will help the brand to understand their customer more and find areas that need to be improved.

RISE IN SALES

Some Chatbots direct customers from product selection to make payment after answering all the queries, while others sell goods directly through Chatbot.

Chatbot Marketing ensures sales will be increased and also provides result-generating for company benefits.

Chatbot Marketing comes with three main advantages – availability, leads, customers, and sales after business hours.

         .The users can get help any time which captures sales out-of-hours, that is one reason of a great benefit of chatbot Marketing.

                    .Chatbot providing tailored guidance based on individual experiences, since customers are more inclined to purchase new products based on their interests.

                     .All the valuable feedback from the customers and company knows all the likes and dislikes and can make changing for better with the help of chatbot.

“Just like a coin having two sides.”

                                  “Everything has its pros and cons”

Now that we everybody is familiar with the pros of having chatbot Marketing and how easy it is for the customers too , It still has cons to it .

CONS OF CHATBOT MARKETING

Communication Gaps :

Some chatbot might not understand the language or sarcasm of the customers which leads to inaccurate and irrelevant response from the chatbot.

Chatbot Marketing includes some of the negative pointers too.

Absence of personal Interaction:

After all chatbot must be being very useful but still there will be some people who will not trust the technology and will need to talk to the responsible person on call itself.

That shows that no matter what, how well and good the programing is done on the chatbot it will always be lacking in some human touch, especially being sensitive for certain issues, people are far highly considering than the human and that was a ban for chatbot.

Keeping up and Care:

Data Usage: Chatbot obviously needs good data for its operation and request processing, but that data needs to update periodically to ensure its accuracy. Customers observe every fucking step of the company they like, If the chatbot is kept unattended customers can notice that and which will give a negative impression of the company or brand.

Well, Not every Chatbot can process so much data within them. Hence, Chatbot needs to be updated and maintained regularly.

Not Everybody’s Need:

Chatbot is really not important for all the businesses. It matter form business to business as to how much assistance does a company needs actually . As said that most of the people do not trust chatbot and would rather prefer having human interactions which is through calls.

CONCLUSION

One of the ways to a better understanding between company and customers is Chatbot Marketing. The basically customer preference chatbot does it all, such as building brand awareness, generating demand, and sales, providing a personalized experience and helping users with guidance and solution, while catering to user needs and interests.

All good in the helping brand or it company to touch heights in the global world.

To say the least, Chatbot Marketing does bring a lot of challenges too no matter how positive and impactful it is for the company, the users and the society even some of the challenges are communication gaps leading to misunderstanding, not updating the program on regular basis and unnecessarily opting for chatbot marketing other than ethical reason of allowing customers responses.

FAQ’S

1. What is bot?

ANS: Shortform of robot, is BOT. It is software application that does certain assigned task according to the instructions given , which means they are automated.

2. What is chatbot marketing?

ANS: Chatbot Marketing includes automated chatbots to answer customers queries and provide solutions for the same . It enhances the customer experience on the website and also helps with maintaining feedbacks.

3. Can chatbot cause any problem ?

ANS: Yes, there are several factors which includes:

Sometimes Chatbot might not understand the queries of the users

• Technical issues

• Risk of hacking if not secured properly

4. What if customers prefer human interaction ?

ANS: There are few measures to keep in mind through which you can make out the difference after using chatbot marketing for your business , for example engagement time , increase in sales and customers response.

5. What if customers ask for human interaction?

ANS: It is always important for the company to hire people for assistance for the customers , it might not be 24/7 but it is always advised to not highly be dependent on the chatbot.

6. What all includes in chatbot customer service?

ANS: Chatbot customer service includes

• Tailored experience
• Accessibility
• Availability

 7. How do I know if the chatbot stays updated?

ANS: Regular Maintenance , arranging details and adding new features according to users feedback. Keeping a check on the performance of the chatbot and make adjustments accordingly.

8. How to promote chatbot to the customers?

ANS: Promoting chatbot through social media , google ads , website , Email marketing .

9. Is chatbot affordable ?

ANS: Not all chatbot are affordable , and the one with low price might lack some features.

10. Can chatbot handle multiple languages ?

ANS: It depends if the chatbot is programed to understand and respond to people accordingly , in different languages. That being said it needs maintenance to achieve the brand’s target that is to connect to wider audience.