INTRODUCTION ABOUT DIGITAL MARKETING TIPS FOR BEGINNERS –

Digital marketing tips for beginners – Lets start with -There are two types of market in today’s world :

-TRADITIONAL MARKET

-DIGITAL MARKET

First let’s know the meaning of both the marketing ways . 

Traditional market

Where there is no use of the internet for promoting business. It is that form of marketing which is followed from very past periods of time and more over practice yet . Lets see some of the examples of traditional marketing ,hooding we see around us on highways, bus stops, public places to capture the  attention of people ,various ads in newspaper and magazines, mouth publicity, TV interviews, connecting with customers on phone , etc. So in simple words it is that form of marketing which encompasses a range of offline promotional methods and advertising strategies that was used before the digital age . 

So with the rise of technologies and the internet ,traditional marketing methods face challenges in today’s world and give rise to digital marketing which is a business friendly and fast way of marketing .  Now we can say in today’s time businesses have embraced digital marketing strategies in combination with traditional methods to create integrated marketing . 

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Online marketing

Is the form of marketing which is done with help of the internet also known as online marketing . It is the form of marketing which takes less money and gives more and countable results in a short period of time (quick way of marketing ). As we all know, most people are becoming digital (over the internet) nowadays , so it is important to promote our products and services on online and offline  platforms  so that we do not lose customers at different platforms .Example running any ads or making any product or services digitally . 

CENTRAL QUESTION –

:Why is Internet marketing the fast way to reach our customers with less investment involved?

:Why do people  choose an online  way of promotion ? 

:How can we choose customers with the help of digital marketing ?

:Some digital marketing tips which are beneficial for small businesses ?

HYPOTHESIS-

INTERNET MARKETING IS GROWING AS PEOPLE ARE GROWING ONLINE . (how?)

In simple words where there is a customer there is a seller. The widespread availability and accessibility of the internet have connected billions of people all over the world . Due to which one’s business can reach a vast global audience without limitation. If a customer is searching the services online and we do not have our hand over the digital platform then we can lose in the hands of our competitors . 

DIGITAL MARKETING TIPS FOR BEGINNERS/ 12 TIPS OF ONLINE MARKETING FOR BEGINNERS- 

• Create quality content and videos of your products and services . The content should be relevant to your product only otherwise customers will switch to your competitor. In simple words, deliver what people want. 
• Building the best website for your business . Website will work as a visiting card in your business to attract new customers. Websites should cover all the basic and necessary information about our work .
• Take advantage of paid ads to show your website (business) at the top . Do not forget to do SEO , one of the very important steps of digital growth. SEARCH ENGINE OPTIMIZATION – SEO IS A PROCESS WERE  WE  MAKE  WEBSITE/WEB PAGES BETTER  OR  GOOD  FOR SEARCH ENGINES,  SO  THAT  IT  CAN  RANK HIGHER. Lets understand this in terms of business – if i own a punjabi suit shop and i want to grow it digitally without investing money for it in starting ,then i need to perform SEO for my website. In easy terms, if I want Google to show my store at the top of its page then I need to focus on my SEO techniques . Websites organic visibility on search engines will show good results soon. Use relevant keywords, create quality content and build backlinks from reputable sources. 
• .More conversion chances will be there if we rank good on google search engine. Why more conversion chances , because google is giving the result so you also think that this is correct .
• Develop a proper social media strategy.Social media is the best way to reach more customers nowadays . IN VERY EASY LANGUAGE PROMOTING OUR BUSINESS ON FACEBOOK INSTAGRAM, TWITTER , LINKEDIN YOUTUBE, ETC IS CALLED SOCIAL MEDIA MARKETING .(by running ads) . So always make proper social media strategy .
• Make your website easy to understand for the customers . 
• Using a video marketing campaign attracts more people towards you as looking towards video is more comfortable than reading about the same . Also start video marketing on youtube , we all know youtube has a big audience and it is increasing day by day . Advertising over youtube will be very beneficial in today’s time. Convincing our audience in the form of video will be a good source for our business .
• Choose the right target areas. That is select your audience by your own whom you think will be interested. And also communicate your values ,facts and morals with the audience
• .Very important to optimize your landing pages. Always make unique landing pages to attract customers. 
• Focus on email marketing . Send and personalized emails to keep them informed about your products, promotions and news. 
• What you want should be clear before running google ads whether its increasing traffic , generating leads, or boosting sales . This will help you stay focused on your objective. 
• Very important step to keep in mind is customer relationship management i.e keep customer data , track interactions etc. Stay updated with new tools. Keep on experimenting with different new strategies to see what is best for your business . Keep on monitoring and measuring your results with your goals.

So with these solid 12 tips of online marketing for beginners one can grow over internet . Also always remember internet marketing will grow as people are growing online so choosing digital way of marketing can be very beneficial in coming area .

CONCLUSION – 

Coming to the conclusion that yes  DIGITAL MARKETING IS GROWING AS PEOPLE ARE GROWING ONLINE .

Widespread use of smartphones and mobile devices has given the base for online publicity . Increasing internet penetration i.e global spread of internet , we can see in today’s world every small to small person is using the internet for any kind of purpose . So if he/she is over the internet then online marketing starts from there .  

Rise of social media ,in simple language,social media  has become a significant part of our life now and has become an excellent channel for business through which we can connect with potential customers. 

We can reach our customers globally through digital marketing i.e no geographical  restriction , we can deal with people without physical presence at their place within seconds . We can interact with our audience  instantly , address concerns  and build trust and credibility through easy sources of communication . 

We can target our audience , we can track their preferences , and we can connect to them again and again (remarketing).Online marketing is cost effective and gives measurable results. We can measure the reason for sales, such as , what quality of product brings in new customers , from which location more customers are interested, their age group etc. 

THESE ARE THE REASON DUE TO WHICH WE CAN SEE INCREASE IN DIGITAL/ONLINE MARKETING .