Use/embrace digital marketing techniques such as SEO, SMM, content marketing, paid marketing/advertising brand , services and product -TO INCREASE BRAND AWARENESS ,ATTRACT NEW CUSTOMERS AND TO INCREASE SALE IN THE BUSINESS.
1ST LETS KNOW THE MEANING OF DIGITAL MARKETING / ONLINE MARKETING/ INTERNET MARKETING –
Digital marketing is the way of marketing used at the correct time for the correct people .It is the marketing which takes less money and gives more and countable results . IN SIMPLE WORDS IT IS RUNNING ANY ADS OR MAKING ANY PRODUCT OR SERVICES DIGITALLY . It is the marketing done by the use of the internet
,computer or electronic devices. In simple words any company using the internet for its sale and services ,can target its audience at a large scale by way of the internet within a very short period of time .
SO IN EASY WAY LET’S KNOW WHY ONLINE MARKETING IS GOOD FOR ANY BUSINESS –
- MORE RECH – you will find more audience for your business
- TARGETED ADVERTISING- showing your business ads to those people who will be your customer if they got aware of your brand . (In traditional marketing this is not possible at all , you cannot track your audience at all ) .Digital marketing allows you to choose a specific audience. (If we do not select our target audience than our cost will increase and high competition will be faced )
- COST EFFECTIVE- example traditional marketing will take more money for broadcast, newspaper, magazine, etc and still we are not aware that the target audience got aware or not . But this can be fixed in case of digital ways of marketing…. we can reach a fixed audience ,with less money and with less time consumption.
- MEASURABLE RESULTS IN ONLINE MARKETING- in this way of marketing we can measure the reason of sale such as – what quality of product brings new customer in , from which location more customer is attracted , weather it is male or female,what age group of people is interested etc.
- IMPROVE CUSTOMER ENGAGEMENT- remarketing can be done in digital marketing very well. We can approach our customers again and again by showing them ads .
- WE CAN ENHANCE OUR BRAND AWARENESS AND FAST CONVERSION RATE WITH THE HELP OF DIGITAL MARKETING – example we can attract the person living 5 km away from our shop with the help of digital area .
WHY SMALL BUSINESS SHOULD THINK AND MOVE TOWARDS INTERNET MARKETING NOW-
- When prospects and competitors are online then it’s your loss if you are out of the chapter. In simple language if your customer deals online and the competitors of your brand are available to serve them online then you will lose if you are missing over the online/internet platform. (online means presence of website)
- Understanding digital marketing will tell you it is a cost effective form of advertising for small businesses .
- From the start, only start doing SEO and building an email (creating blogs) as it will give very good results after some time in your business .
- This will give you information about your Target Audience which will help you in running ads and will lead to cost effective in nature at last.
- This will help us to know/understand the buying process for your audience . In simple words it helps us to know how the person in the market will be our customer soon .
HOW VARIOUS WAYS OF ONLINE MARKETING WILL HELP YOU TO GROW YOUR BUSINESS (H2)
1) SEO – SEARCH ENGINE OPTIMIZATION – SEO IS A PROCESS WERE WE MAKE WEBSITE/WEB PAGES BETTER OR GOOD FOR SEARCH ENGINES, SO THAT IT CAN RANK HIGHER. IN SIMPLE WORD OPTIMIZING YOUR WEBSITE SO THAT ANY USER SEARCHING FOR THAT KEYWORD CAN FIRST LOOK AT YOUR WEBSITE.
Lets understand this in terms of business – if i own a punjabi suit shop and i want to grow it digitally without investing money for it in starting ,then i need to perform SEO for my website. In easy terms, if I want Google to show my store at the top of its page then I need to focus on my SEO techniques . More conversion chances will be there if we rank good on google search engine. Why more conversion chances , because google is giving the result so you also think that this is correct . SO MAKING YOUR BUSINESS AVAILABLE AT GOOGLE MAP BUSINESS WITH SEO HACKS WILL PLAY VERY SIGNIFICANT ROLE IN ANY KIND OF BUSINESS.
2)SOCIAL MEDIA MARKETING- To understand this term in an easy way we can say SMM allows business and brands to reach a large audience , build brand awareness , and engage with customers in a more personal and interactive way with the help of money.It refers to the practice of using social media to promote products , services, or brands and engage with a target audience. So it is basically running ads on our twitter, facebook, linkedin and instagram , with targeted audience.
IN VERY EASY LANGUAGE PROMOTING OUR BUSINESS ON FACEBOOK INSTAGRAM, TWITTER , LINKEDIN YOUTUBE, ETC IS CALLED SOCIAL MEDIA MARKETING . So to grow business one need to understand 3 things
- Platform- choosing a platform where to run ads(which platform will be appropriate for your business) and what kind of people to target over there. Example if I have a watch business, then I will choose instagram as a good platform as instagram has a mostly young population who will be interested in my business .
- Content -Content is what we display about our business towards our customers. Creative content will lead to good social media marketing . It is describing our business in front of our audience. Some example of what content includes in it- BRAND LOGO, TAGLINE , BRAND IMAGE, BUSINESS CARD, SALES POST, ETC
- Promotion -Now promoting it online. EXAMPLE- giving money to social media influencers to promote your brand online .
3) GOOGLE ADS- Google ads is an online advertising platform made by google. In simple language it is an advertising program ,through which we can create online ads and reach people who are interested in our products and services. It is a product which we can use to promote our business , help us to sell our products and services, raise awareness about our brand ,product or services and increase traffic on our website.
Advertising our brand on various platforms , like google search engine, youtube, gmail,and google partner website .
GENERATE GROWTH FOR YOUR BUSINESS WITH GOOGLE ADS ….LETS KNOW
There are 2 types of business -LEAD GENERATION BUSINESS
-DIRECTLY SELL THE PRODUCTS(ECOMMERCE)
1st step to grow business with help of google ads is to create a basic website/landing page
Now know there are 6 types of ads
- SEARCH ADS-’If it’s a new business or you want to test your ideas then start with search ads. In this you can generate sales+lead to check the potential of your business .
- DISPLAY ADS- This ad is displayed on mobile apps and websites in the form of images.
- YOUTUBE ADS-In today’s word youtube has a big audience . Advertising over youtube will be very beneficial in today’s time. Convincing our audience in the form of video will be a good source for our business
- SHOPPING ADS
- APP CAMPAIGN AND GMAIL ADS
SO ABOVE 3 WAYS WAS TO GROW BUSINESS DIGITALLY IN SHORT PERIOD OF TIME AND FROM ANYWHERE IN THE WORLD AND THIS CANNOT BE DONE WITH THE HELP OF TRADITIONAL MARKETING TECHNIQUES.
LETS SEE SOME POSITIVE ASPECTS OF DIGITAL MARKETING OVER TRADITIONAL MARKETING –
- DIGITALLY USE OF MARKETING CAN MAKE US TARGET THE SELECTED PEOPLE WHOM WE WANT TO MAKE AWARE BUT IN THE TRADITIONAL WAY WE DO NOT HAVE ANY WAY TO TARGET SELECT GROUP OF PEOPLE .
- IN DIGITAL WAY WE CAN SEE/TRACK OUR AUDIENCE BUT IN TRADITIONAL WAY WE CAN NOT GET ANY IDEA WHETHER THE PERSON HAS SEEN OUR ADVERTISEMENT OR NOT .
- THE TERM TWEAKING THAT IS REMARKETING CAN BE DONE BY USING DIGITAL WAY ONLY . AS WE CAN AGAIN TARGET OUR CUSTOMER BY SHOWING HIM ADS AGAIN BUT THIS CANNOT HAPPEN IN TRADITIONAL MARKETING.
- ALSO WITH THE HELP OFF DIGITAL PLATFORM WE CAN REACH LARGER AUDIENCE AT THE MOMENT BUT THIS CANNOT BE DONE IN CASE OF TRADITIONAL MARKETING .