Voice search optimization: Boost your ranking in 2024 

If we talk about voice search optimization in today’s era, it has a different importance in the digital world. The way people are connected digitally naïve shows its importance. If we talk about 90% of the people are digitally connected and 27% of the queries are asked by the people through search optimization.

Today we will talk on this topic and know its importance and we will also know how you can optimize your content for voice search and how it can play a role in growing your businesses.

 What is voice search optimization and why is this in trend? 

Voice search optimization is a process in which we have to optimize our website to get ranked on voice searches by users. In simple language, the user’s query is answered through voice on devices like ok google, alexa, siri and your website provides the solution as per his query.

This is trending because right now there are so many people who are facing difficulty in type. Most of the queries are done through voice, otherwise people need instant solutions in this situation. Also they take the help of voice search.

Benefits of voice search optimization to boost your website traffic

With the speed with which voice search is being used by users today, we can understand its role. How it impacts the traffic of any website.If you also want to increase the traffic of your website, voice search optimization is also a way by which you can increase the traffic.

 Today almost 27% of the users are using voice search and  the number is increasing and in the coming time it will increase to more than 50%. Here are the top best SEO strategies you must know

Top 4 tools of voice search optimization you must know

If you want to make your website rank on voice search you must know about these 5 amazing tools which will help your website to get more traffic from voice searches also. Get your website voice search optimized through voice search optimization tools: 

• Semrush: Semrush is a tool that will give you the opportunity to find the keywords, competitor analyzation & site auditing for the website. By applying these metrics you can optimize your website for voice searches also. Semrush is a paid tool which people use for website traffic improvement. 

• Google search console: Google search console is one of the powerful tools for voice search optimization that gives you the insights of your website clicks, impression, CTR, Position and the technical errors. By fixing technical errors such as 404, non indexing pages etc you can improve your website for voice searches. 

• Google Analytics: This seo tool gives the metrics of how many users and traffic are coming on your website + platform details. Google Analytics regularly provides the numbers and behavior of the users that visit your website such as- demographics details, age group, location and the key events of the website. 

• Google My business: There are high chances for your website to appear through voice searches by users when they are searching nearby your location therefore it is essential for your website to have a google my business profile so that you can appear on search engine result page. 

Important Strategies for Optimizing Your Website for Voice Search

• Keyword research for voice searches: In voice searches users often use spoken language rather than typing queries professionally or something different. 

For example: users can search through their voice like- tell me best maggi point near me instead of writing best maggie points. 

This difference is important to understand that people who ask queries through their voice can use

long tail keywords or the phrases keywords that they type
To understand the users voice search queries you can use google autocomplete function that gives you the metrics and examples of what can user search 

Voice searches often come with long tails keywords with local intent, if you target the customers around your website’s location keywords then there will be high chances to appear easily on local searches.

• High quality content: by creating high quality content for your website will be really helpful to not just only get ranked on informative and engaging content but on the demands of voice searches too. 

As we have already talk about that voice searches comes with a long tail keywords or a local conversation language therefore you have to make the content according to the users can locally ask which should be look like audience verbally interaction 

Your content must be structured like quick replies and solutions to the users. Schema markup is one of the best seo strategies you can apply for voice search optimization, schema markup helps search engines to understand your content and website pages which will be more likely to appear on rich snippets.

• Fixing your website’s technical errors: For voice search optimization you need to fix your website’s technical errors that will help to deliver your website results more quickly to the audience. For fixing these issues you must check your website page speed with the help of tools like- page speed insights that will deliver the results of website speed on devices and the diagnostics too. 

In voice search results your website must deliver the answer faster and it will be possible by making your website speed good on devices like mobile and desktop.

• Give priority to local seo: According to sources customers do voice search to find local business therefore you need to be active your business locally by using powerful methods of seo like- 

• google my business. Google my business helps your website or the business grow faster in the nearby areas. 

Google my business plays a vital role in voice search optimization. To maintain the google my business profile you must add the business location, working hours, service or the products.

Conclusion

Therefore, through appropriate arguments, we can understand how important role voice search                  optimization will play in the future. Voice search is widely used by people because of the instant solution and because they do not know how to type properly. Or there could be many other reasons. However, every website needs to be customized so that users can get better results.

FAQ:

1- Why do we need voice search optimised websites? 

To get more customers and better seo performance you need voice search optimised websites. It not just helps your website to get better seo but also helps to rank near by your locations. 

2- How can we find long tail keywords for? 

You can find long tails with the help of so many amazing tools that are specialised to find you the keywords according to your business with good search volume such as- Semrush tools and keyword planner. 

3- Is it necessary for our website to be optimised for voice search?

Well if you want your website to give you more visibility and customers you must follow the key strategies to build your website for voice search optimization. 

4- What are the benefits of voice search optimization?

• Better seo performance
• Get more customers 
• Increase the visibility nearby your location and so on 

5- What type of content should we  use for voice search optimization?

The best content must be a FAQ if you want a better voice search optimised website. Faq helps customers to deliver the direct solutions of their queries therefore your content must have the frequently asked questions. 

6- What is the role of featured snippets in voice search optimization?

According to the research voice assistant gives the answer to customers from the featured snippets therefore your content must have direct answers of those questions that customers frequently ask. 

7- Is voice search optimization only for mobile devices?

No it’s definitely not, it can apply on any devices that contain speakers such as: Alexa and Hey siri etc. It’s necessary to optimise your content for all devices, not just for mobile. 

8- What are the popular long tail keywords that customers can search through voice? 

(Where can i find?, what is the best, give me the name) these kind of keywords that people search through the voice that contains where, how, what, give etc.

9- Does voice search optimization help me to get rank on Google? 

Yes definitely, it allows you to gain more traffic organically on various search engines such as Google. 

10- Why is page speed necessary to improve in optimization of voice search? 

Page speed insights plays an important role in optimization of voice search, if your website loads the content faster the more customers you can attract towards your website. In voice search optimization people expect faster solutions compared to typing a query therefore it’s important to have a good page speed.