7 Marketing Strategy For Digital World
What is marketing strategy?
Marketing Strategy refers to a process by which we can attract more and more people in our business or we can increase the awareness of our product. We can do advertising for better marketing. By doing this we can increase the sale of our product.
For effective digital marketing in 2025, consider these 7 strategies: Search Engine Optimization (SEO), Content Marketing strategy, Social Media Marketing strategy, Email Marketing strategy, Pay-Per-Click (PPC) Advertising, Influencer Marketing strategy, and Customer Relationship Management (CRM).
4 basic p’s of marketing Strategy.
There are four (4) basic principles of marketing Strategy that are as below:-
Product
Price
Place
Promotion
The seven main types of digital marketing are Content Marketing, Email Marketing, Search Engine Optimization (SEO), Social Media Marketing, Affiliate Marketing, Influencer Marketing, and Paid Advertising (PPC)
Let’s discuss these 4 basic principles of marketing Strategy:-
- PRODUCT
Product is one of the most basic components in marketing, without any product you are not able to do marketing. The product can either be a good or service but you have to remember that your product is helpful for others ,you have to pay attention towards the quality of your product. If you want to sell a product that is going to be profitable for you then you have to do research on those customers who are interested in your products by which you are able to achieve your goal of earning more & more deserving profit . Also you have to pay attention towards the safety of your product and also its usefulness for others and about the thing that is the selling point of your product.
2.PRICE
You can do this by doing marketing Strategy research which is also known as market – oriented pricing . You have to make your product available at a reasonable price for customers by which more people get attracted towards your product because you are selling the same product that others are also selling in the market so you have to compete with them and attract the customers towards your product. You have to set price according to the willing of the customer that what amount he wanted to pay for your product. The most important way for this is to do research about the marketing price of the product then set your product price .
3.PLACE
This is also an important thing for marketing where you are selling your product , or you are making available your services for the people whether you are doing it by a shop or by a website or both. You have to show this in the locations which are nearby to your area. You have to think about your convenience for your customers. Also, it affects a customer more towards your product and it makes you trustworthy in the market also. If you are doing this then you can achieve huge success in your business .
4.PROMOTION
Basically this includes the more and more possible awareness in people about your product, company, brand, service whatever you are offering to customers. You have to give information about your product and all the qualities which are good for your products and also mention the things which make your product more attractive and unique from others. You have to mention the reasons why the product is more deserving in marketing Strategy in comparison to other products . Firstly you have to communicate with the targeted audiences which leads to a positive and trustworthy image or places in marketing and then make your product appealing for them . Effective promotion makes your business achieve good success in the marketing.
Ways of doing promotion of your product by different sources:-
Advertisement
This makes your business extend online on different platforms like :- E-commerce sites, social media and many more places.
Email marketing
This is done by sending mails to people and making them aware about our product.
Sales promotion
This includes the short term promotion and deal with customers .
Search marketing
This refers to our generation marketing Strategy which takes more and more traffic on our sides through search engines.
Direct marketing
This refers to that kind of promotion that we do by showing to our target audiences which pay attention to our product from the beginning.
Public relations
This refers to that way of promotion in which we post favorable pictures of our product.
Marketing Strategy that we can do to make the world digital that are listed below:-
1. Inbound marketing
The process of making a useful product for customers which attracts them more and more towards your business and also resonates with the audience about their experience is known as INBOUND MARKETING Strategy. It is a marketer tactic which is generally used to convert website visitors into paying customers.
It includes:-
1.Content marketing
2.Email marketing
3.Search Engine Optimization(SEO)
4.Marketing automation
5.Website optimization
6.website analytics
Why do we use this marketing Strategy?
We use this marketing basically for three reasons:-
It is affordable
We can save money by leaving the higher rate of interest. You will target the targeted audiences rather than anyone and people with the hope of achieving success.
Its trustworthy and credible
When people search and discover you by clarifying their own queries and getting answers for that, at that time you are a trustworthy industry expert rather than just a normal entity who has hunger for sales .
Relationship focus
You can build trusted relations with people which is not only for sales but for making them repeat customers.
2. Content marketing
Content marketing Strategy is a strategic approach that involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience, ultimately driving profitable customer action. It focuses on providing value rather than constant promotion, building trust and establishing expertise.
Content marketing Strategy have many goals , few are given as under;
It increases brand loyalty among customers .
It increases brand awareness among people.
It educates our target audiences more.
Create and share valuable, relevant, and consistent content (blog posts, articles, videos, etc.) to attract and engage your target audience, building authority and driving conversions.
Focus on Value: Content marketing prioritizes providing valuable, relevant, and consistent information to the target audience, rather than solely pushing products or services.
Building Relationships: By offering valuable content, businesses can build relationships, establish trust, and foster loyalty with their audience.
Attracting and Engaging: Content marketing attracts potential customers by providing useful or entertaining content, encouraging engagement and interaction.
Establishing Expertise: Creating and sharing high-quality content can position a business as a thought leader and expert in its industry.
3. Search engine optimisation (SEO)
Search engine optimization(SEO) refers to the process of optimizing your website and the content on your website for ranking on search engines . It also increases organic traffic on your website.
Optimize your website and content to rank higher in search engine results pages (SERPs) for relevant keywords, increasing organic traffic.
It involves many tactics in it;
It creates high quality content.
It optimizes content around keywords and also according to the user needs.
It also ensures that the website is optimized for search engines or not.
It increases leads and sales also.
Why do we need SEO?
It have higher conversion rates
It includes website speed , user friendly website or not ,easy to use or not,compatible with all devices or not . It is able to convert random users into loyal customers before leaving the website .
It increases brand awareness among peoples
If the website ranks in the search engine at 1st or 2nd page then it shows to many people which increases the brand awareness and makes it trustworthy. It increases the sale of products .
4.Social media marketing
Advertising on social media about your product like instagram, facebook , twitter, pinterest and many more it attracts people towards our product and also increases awareness about it , also helps us to gain fans and followers , brings traffic on our website , makes more customers engage in our product .
Build a strong presence on social media platforms relevant to your target audience, engaging with followers, running targeted ads, and promoting your content.
Why do we use social media marketing Strategy?
It is Cost effective marketing
In this we can make more people aware by having a low budget for our product and it is also effective for age groups under different social media apps .
It increase audience interaction
About 45% of the population is on social media and they spend approximately 3 hours a day on social media in finding right and trustworthy channels for buying products and services. Also we can take the advantage of interacting with the audience directly by doing good advertising .
It improve our brand loyalty among peoples
According to the research 71% of the population have good experience on social media shopping and have positive experience and then they recommend the product to their family members , friends , relatives also .
5. Email marketing
Email marketing refers to the process of making people aware about our product by sending emails to them on the mail id. It makes us more engaged with the people who are also interested in our product so it leads to achieving success. It makes our relationship strong with those who are also interested in our product .
Build and nurture your email list, sending targeted campaigns to promote your products or services, offer exclusive content, and build relationships with customers.
Why do we use email marketing Strategy?
It brings traffic to our website
It is cost effective in comparison to SEM or SMM.
It was delivered to our target audiences only.
6. Pay Per click(PPC)
It refers to the process of paying money on per click by doing advertising on many platforms like:- google ads, bing ads, or on other search engines . The amount spent on this is based on the limit of the campaign when the campaign stops the traffic is also discontinued and the campaign also stops or is discontinued by itself .
Run targeted advertising campaigns on search engines and social media platforms, paying only when someone clicks on your ad.
When a user clicks on PPC ads then he or she is directly reached to our landing pages on which they have to take few actions like:-
The can make a purchase
They can complete a form
They can download a report
Why do we use PPC ads?
It makes tracking easy.
By this we get instant results.
It also controlled our amount spent on the campaign in which the ads are running.
Implement a CRM system to manage customer interactions and data, personalize customer experiences, and improve customer retention.
7. Chatbot and live chat marketing
Instant replies on customers queries and solving them makes us valuable and increases reputation among peoples and makes them engaged for lifetime in our brand . About 1.4 million are interested in talking to the chatbot. That’s why this is a good way of doing online marketing and make our brand trustworthy by which we can take the place in the industry . Brand uses chatbot for following reasons:-
Answer the customers whatever they have questioned us for our product.
Dealing with the complaints that the customers have registered.
To promote live events .
Partner with relevant influencers who have a strong following in your niche to promote your products or services to their audience, building credibility and reach.
Why do we use chatbot and live chat marketing Strategy?
For providing instant replies.
To enhance customer experience.
To sell our product.
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Pain points:-
- The digital landscape is crowded, making it challenging to stand out and capture audience attention.
- Understanding and catering to the specific needs and preferences of your target audience can be difficult.
- Ensuring a consistent brand message and experience across all digital channels can be challenging.
- Reaching the right audience with the right content at the right time can be difficult.
- Many businesses struggle with limited resources, including budget, time, and personnel, to effectively execute their digital marketing strategies.
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FAQ :-
Q1. Why do we need digital world marketing strategy?
Ans. as we all know that everything is going to be started online so we start online marketing to make shopping easy for people.
Q2. Can we do this by yourself or do we have to connect to an agency?
Ans. It depends on your brand and your skills.
Q3. How can I make my website rank on the search console ?
Ans. By doing SEO on your side and by doing by marketing strategy.
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